Become a Sponsor 2026
Join us for the 4th Annual Festival Día de Muertos on Saturday, October 24, 2026 in Amarillo, TX. The first fully-ticketed edition — and the most impactful year yet.
Presented by the Amarillo Council for the Latino Arts (ACLA) — a registered 501(c)(3) nonprofit. Eligible sponsorships are tax-deductible.
Dear Community Partner
Letter from the Festival Director
In our ever-evolving world, preserving and celebrating cultural traditions is more important than ever. Día de Muertos is a deeply meaningful tradition — one that honors our ancestors, celebrates life, and brings generations together through art, storytelling, music, and vibrant cultural expression.
Now entering its fourth year, the Festival is evolving into a major regional cultural event. In 2025, we welcomed over 2,000 attendees and featured 256 local artists alongside major performances, immersive art experiences, and community-centered programming that transformed Amarillo into a destination for celebration and remembrance.
In 2026, we cross the threshold into a fully-ticketed, regionally recognized cultural event. The sponsors who commit now are the founding partners of what comes next.
None of this is possible without partners who believe in the power of community, culture, and the arts. We invite you to be part of this journey.
Salvador Ray
Festival Director
Amarillo Council for the Latino Arts (ACLA)
Festival Highlights
What your brand becomes part of on October 24, 2026.
Catrina Costume Contest
A signature event showcasing creativity, tradition, and craftsmanship. Includes a dedicated children's category.
Live Performances
Continuous programming across multiple stages — music, dance, and cultural performances from open to close.
Art Installations & Live Creations
256 local artists transform the festival into an immersive environment with live art created on-site.
✨ What's New for 2026
- Purpose-built festival website at dodfest.com
- Real-time digital voting for the contests
- Expanded art exhibit and altar (ofrenda) installations
- Multiple stages featuring a variety of music genres and shows
- Family experience zones with workshops and interactive activities
- Introduction of official festival mascots that will create a lasting identity for the festival
- Modest $10 general admission with free entry for children under 12
Why Sponsor DODFest?
Media Coverage
Coverage across local TV, print, digital outlets, and billboard advertising throughout Amarillo.
Digital Reach
227,000+ digital views and growing social media presence reaching audiences across the region.
Regional Footprint
Attendees from Texas Panhandle, Lubbock, Eastern New Mexico, Western Oklahoma, and beyond.
Engaged Audience
Multi-generational, predominantly Hispanic and Latino with strong cross-cultural appeal.
Community Impact & Cultural Investment
Your brand becomes part of one of the fastest-growing cultural celebrations in the Texas Panhandle, connecting with thousands of attendees through immersive experiences, regional visibility, and meaningful community impact. As a sponsor, you position your organization as a supporter of arts and cultural preservation, local artists, inclusive community experiences, and meaningful traditions that bring generations together.
Tax-Deductible Sponsorship
The Amarillo Council for the Latino Arts (ACLA) is a registered 501(c)(3) nonprofit organization in the State of Texas. All eligible sponsorships and donations are fully tax-deductible to the extent permitted by law.
EIN available upon request · Candid Platinum Transparency 2026 · aclatx.org
A Festival on the Rise
In four years, this festival grew from a community vision to 2,000+ attendees, 256 artists, and 227,000+ digital views — with zero paid admission. In 2026 we cross the threshold into a fully ticketed, regionally recognized cultural event.
Attendance
Growth since 2023
Projected
Expected in 2026
With expanded programming
2027 target
Sponsorship Tiers
DODFest is the largest Día de los Muertos celebration in the Texas Panhandle, drawing over 2,000 attendees annually and generating 200,000+ digital impressions. Sponsoring DODFest connects your organization with a vibrant, engaged community.
Presenting Sponsor
1 Available Only
Single event sponsorship
🏆 "Festival Día de Muertos presented by [Your Brand]" — featured across all festival marketing and promotional materials
- "Presented by [Your Brand]" across all festival marketing
- Premier logo placement on banners, posters, digital campaigns & main stage screens
- Recognition during opening remarks and headline performances
- Premium booth in the highest-traffic area of the festival
- Inclusion in press releases, media coverage, and festival communications
- Dedicated social media promotion reaching 227,000+ digital viewers
- Verbal recognition throughout the event by festival hosts and MCs
- First right of renewal for the 2027 festival partnership
Premier Sponsor
Choose your exclusive festival element
Per element
Become the exclusive sponsor of a signature festival experience. Each element is available to one sponsor only — first to commit secures their choice.
Main Stage
Catrina Costume Contest
Experiences
Small Stages
Art Exhibit & Installations
- Exclusive naming rights to your chosen festival element
- Logo on all signage, screens, and materials related to your element
- Priority booth placement adjacent to your sponsored area
- 3–4 dedicated social media features
- Verbal recognition during programming at your sponsored element
- Logo on all festival marketing materials (secondary placement)
Community Sponsor
- Logo on all festival marketing materials and printed collateral
- 2 dedicated social media features across festival channels
- Vendor booth space included
- Verbal recognition during event programming
- Logo featured in festival program / event guide
Supporting Sponsor
- Logo on all festival marketing materials and printed collateral
- 1 social media shoutout across festival channels
- Vendor booth space included
Ready to Be Part of Something Lasting?
Secure your presence across both festival years at a preferred rate.
Single Year
2026 Only
- Full sponsorship benefits for October 24, 2026
- Brand reaches 3,000–4,000 attendees
- Access to 227,000+ digital audience
- Post-event impact report with attendance and media data
Multi-Year Partner
2026 + 2027
- All single-year benefits for both festivals
- Guaranteed same tier and element reserved for 2027
- Preferred pricing locked at 2026 rates
- Listed as Official Cultural Partner of ACLA for 2026–2027
- Early access to 2027 programming and opportunities
- Recognition in grant applications and press materials
Apply to Sponsor
Interested in sponsoring DODFest 2026? Fill out the form below and our team will be in touch within 3–5 business days.
Authorized Sales Representatives
ACLA is a registered 501(c)(3) nonprofit. Tax ID available upon request. All eligible sponsorships are tax-deductible.