Sponsorship Package 2026

Become a Sponsor

Join us for the 4th Annual Festival Día de Muertos on Saturday, October 24, 2026 in Amarillo, TX. The first fully-ticketed edition — and the most impactful year yet.

Presented by the Amarillo Council for the Latino Arts (ACLA) — a registered 501(c)(3) nonprofit. Eligible sponsorships are tax-deductible.

Reserve Your SponsorshipDownload Package
Catrina costume runway
Festival entrance with crowd
Day of the Dead altar
Catrina parade participants
3,000–4,000
Projected 2026 attendees
227K+
Digital views in 2025
500+
Social shares
25+
Vendors & food trucks
Salvador Ray

Dear Community Partner

Letter from the Festival Director

In our ever-evolving world, preserving and celebrating cultural traditions is more important than ever. Día de Muertos is a deeply meaningful tradition — one that honors our ancestors, celebrates life, and brings generations together through art, storytelling, music, and vibrant cultural expression.

Now entering its fourth year, the Festival is evolving into a major regional cultural event. In 2025, we welcomed over 2,000 attendees and featured 256 local artists alongside major performances, immersive art experiences, and community-centered programming that transformed Amarillo into a destination for celebration and remembrance.

In 2026, we cross the threshold into a fully-ticketed, regionally recognized cultural event. The sponsors who commit now are the founding partners of what comes next.

None of this is possible without partners who believe in the power of community, culture, and the arts. We invite you to be part of this journey.

Salvador Ray

Festival Director

Amarillo Council for the Latino Arts (ACLA)

On the day

Festival Highlights

What your brand becomes part of on October 24, 2026.

Catrina Costume Contest

Catrina Costume Contest

A signature event showcasing creativity, tradition, and craftsmanship. Includes a dedicated children's category.

Live Performances

Live Performances

Continuous programming across multiple stages — music, dance, and cultural performances from open to close.

Art Installations & Live Creations

Art Installations & Live Creations

256 local artists transform the festival into an immersive environment with live art created on-site.

What's New for 2026

  • Purpose-built festival website at dodfest.com
  • Real-time digital voting for the contests
  • Expanded art exhibit and altar (ofrenda) installations
  • Multiple stages featuring a variety of music genres and shows
  • Family experience zones with workshops and interactive activities
  • Introduction of official festival mascots that will create a lasting identity for the festival
  • Modest $10 general admission with free entry for children under 12

The reach

Why Sponsor DODFest?

  1. Media Coverage

    Media Coverage

    Coverage across local TV, print, digital outlets, and billboard advertising throughout Amarillo.

  2. Digital Reach

    Digital Reach

    227,000+ digital views and growing social media presence reaching audiences across the region.

  3. Regional Footprint

    Regional Footprint

    Attendees from Texas Panhandle, Lubbock, Eastern New Mexico, Western Oklahoma, and beyond.

  4. Engaged Audience

    Engaged Audience

    Multi-generational, predominantly Hispanic and Latino with strong cross-cultural appeal.

Festival folk art mural at the venue

Beyond the logo

Community Impact & Cultural Investment

Your brand becomes part of one of the fastest-growing cultural celebrations in the Texas Panhandle, connecting with thousands of attendees through immersive experiences, regional visibility, and meaningful community impact. As a sponsor, you position your organization as a supporter of arts and cultural preservation, local artists, inclusive community experiences, and meaningful traditions that bring generations together.

Candid Platinum Transparency 2026

Tax-Deductible Sponsorship

The Amarillo Council for the Latino Arts (ACLA) is a registered 501(c)(3) nonprofit organization in the State of Texas. All eligible sponsorships and donations are fully tax-deductible to the extent permitted by law.

EIN available upon request · Candid Platinum Transparency 2026 · aclatx.org

Invest in the Future of the Festival

A Festival on the Rise

In four years, this festival grew from a community vision to 2,000+ attendees, 256 artists, and 227,000+ digital views — with zero paid admission. In 2026 we cross the threshold into a fully ticketed, regionally recognized cultural event.

Attendance

5,000+

Attendance

4X

Growth since 2023

Projected

3–4K

Expected in 2026

With expanded programming

5K+

2027 target

Already on board

Thank you, sponsors

Presenting Sponsor
Premier Sponsor
Community Sponsor
Supporting Sponsors

818 Chic Threads Clothing Co.

AFP Aesthetics & Wellness

Arts in the Sunset

Balu Productions

Banman's Painting LLC

Goodman Engraving

La Frontera

R66 Motors

S&C Bodyshop

Slug Bug Ranch

Tanya's Burgers and Chelas

Join them — see the tiers ↓

Choose your place

Sponsorship Tiers

DODFest is the largest Día de los Muertos celebration in the Texas Panhandle, drawing over 2,000 attendees annually and generating 200,000+ digital impressions. Sponsoring DODFest connects your organization with a vibrant, engaged community.

Exclusive
Tier 1 — Exclusive

Presenting Sponsor

1 Available Only

$10,000

Single event sponsorship

"Festival Día de Muertos presented by [Your Brand]" — featured across all festival marketing and promotional materials

  • "Presented by [Your Brand]" featured across all festival marketing and promotional materials
  • Premier logo placement on banners, posters, digital campaigns & main stage screens
  • Recognition during major festival moments, including opening remarks and headline performances
  • Premium booth placement in a high-traffic area of the festival grounds
All benefits (8)
  • Inclusion in press releases, media coverage, and festival communications
  • Dedicated social media promotion across festival channels reaching 227,000+ viewers
  • Verbal recognition throughout the event by festival hosts and MCs
  • First right of renewal for the 2027 festival partnership
Choose Presenting Sponsor
Tier 2 — 5 Available

Premier Sponsor

Choose your exclusive festival element

$3,000

Per element

Become the exclusive sponsor of a signature festival experience. Each element is available to one sponsor only — first to commit secures their choice.

  • Main Stage
  • Catrina Costume Contest
  • Experiences
  • Small Stages
  • Art Exhibit & Installations
  • Exclusive naming rights to your chosen festival element
  • Logo on all signage, screens, and materials related to your element
  • Priority booth placement adjacent to your sponsored area
  • 3–4 dedicated social media features
All benefits (6)
  • Verbal recognition during programming at your sponsored element
  • Logo on all festival marketing materials (secondary placement)
Choose Premier Sponsor
Tier 3 — Limited Spots

Community Sponsor

$1,000
  • Logo on all festival marketing materials and printed collateral
  • 2 dedicated social media features across festival channels
  • Vendor booth space included
  • Verbal recognition during event programming
All benefits (5)
  • Logo featured in festival program / event guide
Choose Community Sponsor
Tier 4 — Open Enrollment

Supporting Sponsor

$500+
  • Logo on all festival marketing materials and printed collateral
  • 1 social media shoutout across festival channels
  • Vendor booth space included
Choose Supporting Sponsor

Beyond one night

Ready to Be Part of Something Lasting?

Secure your presence across both festival years at a preferred rate.

Single Year

2026 Only

  • Full sponsorship benefits for October 24, 2026
  • Brand reaches 3,000–4,000 attendees
  • Access to 227,000+ digital audience
  • Post-event impact report with attendance and media data
Recommended

Multi-Year Partner

2026 + 2027

  • All single-year benefits for both festivals
  • Guaranteed same tier and element reserved for 2027
  • Preferred pricing locked at 2026 rates
  • Listed as Official Cultural Partner of ACLA for 2026–2027
  • Early access to 2027 programming and opportunities
  • Recognition in grant applications and press materials

Reserve your place

Apply to Sponsor

Interested in sponsoring DODFest 2026? Fill out the form below and our team will be in touch within 3–5 business days.

Sponsorship Tier *

Each element is exclusive — first to commit secures it. Select your first choice and mention alternatives in the message below.

Partnership Type

ACLA is a 501(c)(3) nonprofit — eligible sponsorships are tax-deductible. We'll follow up within 2–3 business days.

Salvador Ray

Salvador Ray

Festival Director

[email protected](806) 206-0504
Javier Chaparro

Javier Chaparro

ACLA President

[email protected](806) 410-8008

Authorized Sales Representatives

Alexia Perez Navarrete

Alexia Perez Navarrete

Sales Representative

[email protected]8068819247
Antonio Loera

Antonio Loera

Sales Representative

[email protected]8068816809

ACLA is a registered 501(c)(3) nonprofit. Tax ID available upon request. All eligible sponsorships are tax-deductible.